How agents find sellers using buyer demand data
How can an agent use buyer demand data to win listings?
You prospect with a specific buyer instead of a generic appraisal offer. Owners ignore "thinking of selling?" and reply to "I have a buyer wanting a three bedroom in your street at your price band".
- Specific beats generic. A named requirement outperforms a market update letter.
- You must actually have the buyer. Inventing one destroys the relationship and your reputation.
- MatchMyHome is free for agents during the pilot.
Why generic prospecting stopped working
Every owner in your patch gets the same letters. The message that still works is the one that carries information the owner cannot get anywhere else, and the easiest version of that is a real buyer with a real requirement in their street.
The approach, step by step
- Open the demand page for your suburb and read the live briefs. Start here.
- Pick briefs that match stock you know, not the whole list.
- Approach owners with the specific requirement: bedrooms, budget range, finance position, timing.
- Be straight about what happens next. The buyer is introduced only if both sides agree.
- Keep a record of who you contacted and what you told them.
What to say
There is a buyer registered for your suburb looking for a three bedroom house between 1.6 and 1.85 million, deposit ready, flexible on settlement. If you have ever thought about selling quietly, I can find out whether your home fits before anything goes public.
What not to do
- Do not claim a buyer you do not have.
- Do not promise a price you cannot support with comparable sales.
- Do not treat buyer briefs as a contact list. Buyer details are never published and introductions only happen with consent.
What should you do next?
Register as an agent and read the live briefs for your suburbs. It is free during the pilot.
Common questions
Do I get the buyer's contact details?
No. You request an introduction and the buyer decides. Contact details are never sold or published.
What does it cost agents?
Nothing during the pilot. Founding agents keep a discounted rate when paid plans start.
Can I use this outside Sydney?
The pilot covers Greater Sydney. Other markets come later.
Last reviewed 2026-09-11.